This Business of Innovation

This section of the website contains articles and information of interest to the corporate officer whose focus is innovation.  Thus, this section of the website is devoted to the business side of innovation (not the legal side).

For example, here is where we discuss not whether to patent a new technology, but, rather, how do we come up with new patentable inventions in the first place?  Do we merge or develop from within?  What organizational structure should we adopt?  How should marketing and product development interact?  What kinds of marketing messages should we consider to position ourselves apart from the competition?

Many lawyers and law firms consider these topics to be outside the scope of the attorney’s charter. After all, his or her primary focus is (and should be) legal advice, not business advice.  However, the firm’s founder has worked one-on-one with top corporate executives for years, and he is regularly consulted regarding ways to enhance their corporate, marketing and product development strategies.  This section contains a sampling of articles and information relating to these topics.

Innovating Anew: a review of recent research regarding how to make innovation happen.

Meeting the Standard: standards-making activity as a component of business strategy.

The Competition is Still Asleep: how to utilize business method patents to rout the competition.

The Next Level: how effective training programs can convert your engineers into inventors.

The Trend is Your Friend: trends in patenting.

Gorilla Marketing: how to design a killer trademark.